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SECB Objectives:

- Develop and implement efficient and transparent licensing policies which encourage investments in the country's exhibition and convention sector.

- Collaborate on the development of exhibition and convention venues in order to strengthen the capacity of the country, providing appropriate options for the organization of large, high quality events.

- Develop and implement service standards in the Kingdom's convention and exhibition sector to increase the quality of sector related events.

- Provide research and statistics to investors and stakeholders, including the measurement of the economic impact of the sector and its share of the GDP.

- Provide career opportunities for Saudi citizens and to position the sector as an attractive option for career development.

- Promote the Kingdom as a viable host for regional and international exhibitions and conventions, which will assist in the development of the country's economic sectors.​